Jimmy Choo's brand name is famous...to the rich and to those who value the quality. Some who do not care about fashion, do not hear Jimmy Choo mentioned. They are not deserving to hear his name. Those two words "Jimmy Choo" bring up pictures of the multi-thousand dollar cost for one pair of shoes, and the dreams of one day having enough money to own a pair of Jimmy Choos handmade shoes, and still having enough to pay taxes at the end of the year. You'd think, with the extreme cost of a pair of shoes, that the shoes would be studed with actual diamonds. However, they cost so much because the brand name calls for that kind of respect and awe and the need to aspire to own just one of those luxurious products they make. The shoes are handmade, so that is the cost of a ton of labor. Then there is the cost of the materials needed to make the shoes, handbags, and accessories.
This and the many years of being a respected brand is what allows the products of Jimmy Choo Ltd. to be so expensive. The middle class aspire to get a job that pays enough to become rich, and the rich save to one day own an item from that luxury brand known as Jimmy Choo Ltd.